Outbound calling for B2B SaaS

Your Market Has Answers. We Go Get Them.

Most outbound stalls because the right message never reaches the right buyer. We line up your market and your message, put US-based callers on the phones, and turn real conversations into sales meetings.

US-based callers Every call recorded Selective by design
How a campaign comes together Live
01 Market
The buyers who own the problem
Defined
02 Message
What makes them stay on the line
Aligned
03 Calls
US-based callers, every dial recorded
Live
04 Meetings
On your team's calendar
Booked
Real conversationsReal buyers
$10M+
Pipeline opened for clients
500+
Qualified meetings booked
45+
Meetings, one client, three months

Building Outbound In-House Is Expensive, Slow, and Risky.

Most companies underestimate what it takes. By the time you've hired, onboarded, tooled up, and waited out the ramp, you still don't know if your market will pick up the phone.

SDR salary (base)

$65,000
Per year, before benefits, taxes, or OTE bonus

Benefits & employer burden

$16,000
About 25% on top of base salary

Recruiting & hiring

$12,000
Agency fees, job boards, interview time

Training & onboarding

$7,500
Coaching, enablement, management time

Ramp time (3 to 6 months)

$20,000
Full salary paid before they're productive

Tech stack

$42,000
CRM, dialer, data, sequencer, call intelligence. $3,500/mo all-in
One sales development rep, one market Before you close a single deal, or know if phone even works for your buyers.
$162,500estimated first-year cost

The traditional path

Hire, train, ramp, tool up, manage, and hope. Six months before you have real data. $162,500 before you know if it works.

The SmartBound path

Bring us your market and your message. We align the two, launch the campaign, and put real conversations on the board. You hear what your market thinks in weeks, not quarters, without hiring a single rep.

Outbound works when your market and your message line up.

Get one wrong and nothing else matters. Great callers can't save a pitch aimed at the wrong buyer, and the right buyer hangs up on the wrong pitch. We get both right before we scale the dials.

01 / Market

Who should we call?

The people who feel the problem you solve.

  • The industries and company profiles that buy
  • The titles that own the problem
  • Accounts with a reason to talk now
02 / Message

What should they hear?

The reason a busy buyer stays on the line.

  • The problem they're living with today
  • What it's costing them
  • Why your answer is different
Right market, wrong message

They pick up. Then they hang up.

The right buyers answer the phone, but nothing they hear gives them a reason to stay. Lots of dials, no meetings.

Right message, wrong market

Great pitch. Nobody who can buy.

A sharp story delivered to people who don't own the problem or the budget. Nice conversations, no pipeline.

Both aligned

Conversations turn into meetings.

Buyers who own the problem hear why it matters right now. That's where pipeline comes from, and that's what we build every campaign around.

Five things have to work.
Most companies get one or two right.

Outbound isn't a technology problem or a headcount problem. It's a system problem, and every piece has to be in place before it produces real results.

SmartBound
01
Talent
Callers trained to have real two-way conversations with decision-makers, not read a script and leave voicemails.
SmartBound
02
Technology
Dialing, data, and call intelligence, sourced and run by us so you never have to think about it.
SmartBound
03
Operations
Proven playbooks, hands-on training, and a daily execution rhythm that keeps every campaign running at full force.
You bring
04
Market
Who should we be calling? The industry, titles, and company profile of your ideal customer, as specific as you can make it.
You bring
05
Message
What do you want them to hear? The problem you solve, what makes you different, and the reason someone should take twenty minutes to learn more.
The SmartBound Way

We handle the hard parts.
You bring the market and the message.

Most companies struggle with outbound because they're trying to solve five problems at once. We take three of them off your plate. You tell us who to call and what to say, we sharpen both together, and we go to work. Every week returns data on which message is landing in which market.

See how we get going →

From first call with us to first meeting on your calendar.

No long onboarding project. We align your market and your message, get on the phones, and keep sharpening until the meetings come.

Book a Discovery Call →
01
Align

Market and message, pressure-tested.

A working session on who you sell to, what problem they feel, and why they should care now. We challenge both before a single dial.

02
Build

The list, the talk track, the dashboard.

We source the contacts, write the talk track around your buyer's problem, and set up your reporting. You see it all before we launch.

03
Launch

US-based callers on the phones.

Every call is recorded. Qualified conversations and booked meetings show up in your dashboard as they happen. Most clients hear first conversations within two weeks of launch.

04
Sharpen

Learn what lands. Do more of it.

Weekly reviews of what buyers say and where they push back. We adjust the market, the message, or both, and the results compound month over month.

What Happens When It Works

Kevin and his team made the setup effortless, and within days we were making a high volume of dials. The best part was the iteration: the learnings from those calls went straight into my board meeting and shaped our entire go-to-market for 2026.

Simon Draper
Simon Draper
CRO, Growers Edge

Kevin and his team are the best in the business at outbound. The ROI was obvious, but what surprised us was the long tail. Conversations they had 6 to 12 months ago are still developing into pipeline today.

Bradley Martin
Bradley Martin
VP of Marketing, Feathr

Better quality work at the top of the funnel than any agency I've seen. We were impressed with the body of work, and had real pipeline, potentially a customer, within the first few weeks of our engagement.

Luke VanValen
Luke VanValen
CRO, RUH.ai

Meetings booked at Visa, Mastercard, Brex, and Airbnb. One client, one campaign.

Impart Security  ·  Cybersecurity SaaS, Series A  ·  Full case study →

50+
Meetings Booked
6+
New Customers Closed
3 months · Bootstrapped company · Healthcare SaaS

"We had never made outbound calls. At the start, the campaigns struggled, but Kevin, Oliver, and the team continually pivoted until we found a working strategy. We booked over 50 meetings and landed more than 5 new paying customers, with more still in the pipeline."

Ben Pyper
Ben Pyper
CRO, Informed Medical
Read the full case study →

Every Call Becomes Something You Can Use.

Our goal on every campaign: book your team a sales meeting. When we don't, we tell you exactly why, and that intelligence is worth more than what most agencies deliver in a full engagement.

01

Sales Meetings

Qualified, two-way conversations with your target buyers, where our only objective is to schedule a sales meeting. When we succeed, you have pipeline. When we don't, you have a diagnosis.

02

Market Intelligence

Every call recorded and analyzed. Which titles respond. Which words win. Which objections surface and why. Your go-to-market story gets sharper with every campaign.

03

Complete Transparency

Every recording, every outcome, every data point, logged and available to you. No black boxes. You see exactly what happened on every dial and why.

Your whole campaign, critically reviewed. Any time you want it.

Every client gets a reporting portal, and inside it, SmartBound Snapshot: a one-time, critical analysis of your campaign from every angle, with clear suggestions on how to improve. Run it whenever you want an honest read on what's working.

Shown with ACME Incorporated, a fictional sample account. Your Snapshot reads every one of your own conversations.

Account Snapshot
SmartBound Snapshot
for ACME Incorporated
WindowWhole programTrends compareLast 30 days with the 30 before
184 of 184 conversations read · 5 minute read
52
The contractDay 52 of 9038 days left in the term
31
Conversations this cycle31 of about 30 due by todayOn pace
01 Program summary
At a glance
The takeawayACME has booked 27 meetings from 6,412 dials, a 14.7% Meeting Rate overall.
27
Meetings Booked
Last 30 days: 9, up 3 from 6 in the 30 before.
184
Conversations
Last 30 days: 58, up 11 from 47.
14.7%
Meeting Rate
About 1.5x the 10% benchmark.
3.6%
of dials reached a person
Under the 5% norm. Reach is what limits meetings right now.
02 Where the offer lands
Who is booking meetings
The takeawayService Managers book at 21.4%, more than twice the benchmark.
Meeting Rate by title level
Service Manager21.4%12 of 56
Highest, 2.1x the benchmark
Director of Operations16.0%8 of 50
Owner or GM9.8%5 of 51
Just under the benchmark
VP of Operations7.4%2 of 27
Strongest company types
HVAC19.6% Plumbing17.1% Facilities maintenance12.2% Electrical10.7%
03 Where it stalls
Why meetings do not book
157 conversations that did not book
Right person, no need today 60 Wrong person 49 Didn't engage 30 Wrong company 12 Other 6

“We just moved the whole team onto a new dispatch board in March. Call me after peak season and I'll give you twenty minutes.”

Service Manager · 90-technician HVAC company

What you replace today
Whiteboard or spreadsheet41 Tool built into their ERP17 Another scheduling app12
04 Decisions this supports
Recommended next steps
Double down

Service Managers book at 21.4%. Build the next list around them, starting with HVAC and plumbing.

Fix

Reach: move dials off the 3 lists connecting under 2%.

Bad data: retire contacts after 8 unanswered dials.

Your call

Pause the Owner list until peak season ends?

Are the 14 call-back dates already in your CRM?

Hopp Consulting Group, Inc. DBA SmartBound.

Ask our MCP server anything about your account.

Connect SmartBound to Claude or ChatGPT in about two minutes, no engineer needed. Ask in plain English and get answers built from every dial, conversation, and transcript we've recorded for you. Read-only, live, and private to your team.

  1. 01 Copy your private link from the reporting portal
  2. 02 Paste it into Claude or ChatGPT as a connector
  3. 03 Ask anything about your calls
Claude SmartBound connector
Hey, tell me about the top five conversations SmartBound had this week.
Searched this week's calls SmartBound
Read 5 call transcripts SmartBound

Here are ACME's five strongest conversations this week, ranked by how far each one moved toward a deal.

  1. Director of Field Operations, 140-technician HVAC company 7 min · Meeting booked for Thursday, 2:00 PM Losing three to four jobs a week to double-booked technicians. Wants their dispatch lead on the demo.
  2. Service Manager, regional plumbing group with 6 branches 6 min · Meeting booked Still scheduling off a whiteboard. Asked how long a 30-technician rollout takes.
  3. VP of Operations, commercial facilities maintenance firm 5 min · Follow-up set for Nov 3 Interested, but their ERP contract renews in Q1. Named the CFO as the second signer.
  4. Owner, 45-truck electrical contractor 4 min · Referral Pointed us to their new Operations Manager, who started Monday.
  5. Service Manager, garage door and gate company 4 min · Call back requested In peak season. Asked us to call back the week of Nov 10.

The pattern: all five opened on what a missed appointment window costs, not on features. Service Managers are your strongest title, booking at 21.4% across the program.

Want me to pull the recordings for the two booked meetings?

Example answer from ACME Incorporated, a fictional sample account. Works in Claude, ChatGPT, and other AI tools that support MCP connectors.

Everything we do is an extension of your team.

We're not just calling to get meetings. We're building intelligence. We map your market account by account, learn who really decides and when to call back, and give every bit of it back to you, transparently.

That's the foundation for outbound and go-to-market success over the long run. It lives in your systems, and it stays yours after the calling ends.

  • 01
    Your market, mappedEvery account we touch, who decides there, and the date they told us to call back.
  • 02
    Every call, on the recordDials, outcomes, recordings, and transcripts on an open, read-only REST API.
  • 03
    Meetings in your pipelineBooked meetings and follow-ups ready for your CRM. Export a CSV any time, or sync nightly over the API.
Read the API docs →
Salesforce
Salesforce
HubSpot
HubSpot
Attio
Attio
Any CRM or warehouse
SmartBound
GET /v1/calls200 OK
# every call, ready for your CRM or warehousecurl "https://api.smartbound.ai/v1/calls?start_date=2026-10-01" \  -H "Authorization: Bearer sbk_YOUR_KEY" {  "total_matching": 1204,  "calls": [{    "title": "Director of Field Operations",    "outcome": "Meeting Booked",    "duration_seconds": 412,    "has_transcript": true,    "custom_fields": { "hubspot_contact_id": "3347753" }  }]}

We Built This Because the Alternative Wasn't Good Enough.

I've spent over a decade in outbound sales building teams, running campaigns, and studying what actually makes a cold call work. Before SmartBound, I built and ran other agencies in this space. I've seen how most of them operate.

The standard playbook is high-volume, low-skill, offshore execution. Dial as many numbers as possible, report meetings booked, and call it a day. The client never really knows what's being said on their behalf.

SmartBound is built on a different premise. Every conversation our team has is recorded, analyzed, and fed back to you as structured intelligence. We don't make assumptions about your market. We go find out. The patterns that emerge from hundreds of real conversations with your actual prospects are more valuable than any consultant's opinion or analyst report.

This is US-based, senior-level work. We take a limited number of engagements at a time, not because we can't scale, but because doing this right requires real attention. If we take on your campaign, you have our full focus.

Kevin Hopp

Kevin Hopp, Founder

This Isn't a Call Center.

We run one focused campaign at a time: one persona, one market, one objective. You get a partner who thinks about your go-to-market, not a vendor who dials for dollars. Every campaign ends with a formal debrief: what happened, what the data says, and what we recommend next.

No Sales Team

We're Your Outbound Arm.

You don't have reps. We are your reps. We source the list, build the script, make the calls, qualify the prospects, and hand you sales meetings, plus the market intelligence behind every conversation.

Already Have Reps

We're Your Market Intelligence Engine.

Your team handles closing. We handle cold market entry, feeding your reps better leads, sharper messaging, and real-market data that makes every conversation they have more effective.

Our engagements are built for B2B companies with a real go-to-market challenge: founders who need to know if their market will pick up the phone, heads of sales who need pipeline without adding headcount, and growth teams who need hard data from real conversations before they scale.

SmartBound isn't the cheapest option in this space and we're not trying to be. If you want volume for volume's sake, there are plenty of vendors who will sell you that. If you want your market to actually talk back, book a call.

Our primary vertical is B2B SaaS. We also work extensively with VC and PE-backed companies building pipeline ahead of growth milestones. We don't take every engagement, only the ones we know we can win.

Pick Your Runway.

Both engagements start the same way: we align your market and your message, then get on the phones.

You only pay when you learn something new about your market.

A conversation is any time we reach someone at one of your target accounts and come away knowing something we didn't before. Here is the kind of thing we bring back.

Who to contact

  • Wrong contact, still a win
    “Not me. Our VP of Operations owns scheduling. Her name is Dana, and she’s in Tuesdays.”
  • “Purchasing signs off, but the regional managers pick the vendor.”

What competitors they have

  • “We signed with another vendor last spring. Renewal is in March.”
  • “We built our own tool in-house, and honestly it’s held together with tape.”

Their timing

  • “Budget opens in Q1. Call me the first week of January.”
  • “We’re mid-acquisition. Nothing new until the deal closes in June.”

The problems in their business

  • “Two of our best people quit this month and jobs are slipping.”
  • “We’re paying for leads we can’t follow up on fast enough.”

Interest in a sales meeting

  • “Thursday at 2 works. Send the invite and I’ll bring my ops lead.”
  • “I’ll give you twenty minutes if you can show me pricing.”

Follow-ups

  • “Send me a one-pager. I’ll forward it to our CFO and we can talk on the 14th.”
  • “Try me again after our board meeting next month.”
Never billed Wrong numbers Calls nobody answers Voicemails

If we didn't learn something new, you don't pay. Our business is built on qualified output, not inflated numbers.

All engagements include US-based callers, dedicated campaign management, full call recordings, and weekly intelligence reporting.

Book a Discovery Call →

We assess fit before every engagement. If we're not the right call, we'll tell you.

Before You Book a Call

What does SmartBound actually deliver?

Three things, on every engagement: qualified conversations with real decision-makers in your target market, structured market intelligence on what's landing and what isn't, and full call recordings for every single dial. You see exactly what happened on every call and why it went the way it did.

How do we get started?

Book a discovery call. We talk through who you sell to, what you want them to hear, and whether we're the right fit. If we are, we scope the campaign, align your market and your message, and get on the phones.

How much does it cost?

Engagements run 90 days or 6 months and are priced on campaign scope: how many markets, how many personas, and how many conversations. Use the ROI calculator on this page to model a starting engagement, or book a call and we'll scope yours. SmartBound is a premium service. If you're looking for the cheapest meetings available, we're not it.

What counts as a qualified conversation?

Any time we reach someone at one of your target accounts and learn something new about your market: who to contact, which competitors they use, their timing, the problems in their business, interest in a sales meeting, or a follow-up. A wrong contact counts when they tell us who the right person is. Wrong numbers, calls nobody answers, and voicemails are never billed.

How fast do we see results?

Most clients have their first conversations within two weeks of launch. From the first week of calling, you see what's landing and what isn't, so you know early whether your market and your message are working.

Are your callers based in the US?

Yes. Every SmartBound caller is US-based and trained in real two-way conversation, not script-reading. You get full recordings of every call so you hear exactly what's being said in your market on your behalf.

Who is this not right for?

Companies looking for high-volume, low-cost overseas meeting setting. Solo founders or bootstrapped businesses without the budget for a premium engagement. If you're not sure whether you qualify, book a call. We'll tell you honestly whether it's a fit.

What Does Pipeline Actually Cost You?

Model your return using real numbers from your business.

Enter your numbers below. Defaults reflect SmartBound's average client benchmarks.

Your inputs

Every SmartBound engagement starts at $8,000. Slide up to model a larger campaign.
Conversation-to-meeting conversion rate
10%
1 in 10 qualified conversations results in a meeting. SmartBound's benchmark on well-defined ICPs
The average value of a customer that you acquire

Your projected return

106
Qualified conversations delivered
11
Estimated meetings generated
3.3
Estimated deals closed
$66,000
Revenue generated
725%
ROI
$2,424
Cost per closed deal
You only pay when we learn something new about your market. Wrong numbers, calls nobody answers, and voicemails are never billed.
Example: $8,000 baseline engagement → 106 qualified conversations → 10% convert to meetings → 11 meetings → 30% close rate → 3 new customers × $20,000 ACV = $66,000 in new revenue. Your investment: $8,000. That's more than a 7× return on the conversations we deliver.
Ready to model your specific numbers with us? Let's talk.
Have questions? (858) 951-1668