The Fractional Blueprint · A SmartBound program

You book meetings for a living. Start booking them for yourself.

A four-week live cohort for salespeople who want to work for themselves. Turn your outbound skills into a fractional SDR business with your own clients — or build the foundation for your own outbound agency. Taught live by three operators who do this today, with recorded walkthroughs so you build it at your own pace.

Starts
August 17, 2026
Format
4 live sessions
Enrollment
25 seats
Tuition
$997 · $250 to reserve

You already know how to do the work. Now do it for yourself.

If you can book meetings for an employer, you can book them for your own clients — and keep what you earn. The thing standing between most good callers and working for themselves isn't the calling. It's the part nobody teaches: how to actually land a client who pays you, what to charge, and the system to deliver once they say yes.

That's the center of this program. Over four weeks we walk you through choosing your niche, building your offer, finding and closing your first client, then running the outbound that keeps them. Stay solo as a fractional SDR, or use the same foundation to grow your own outbound agency — your call.

Proof · Real historical results

We're not teaching a business model we read about.

We're actively doing it.

One skill. Two paths.

Path 1 · Stay solo, build your own book
$17,000+
earned by Oliver in a single month, doing the work this program teaches
Oliver's incoming client payments, June 2026 — account details redacted Oliver's incoming Stripe payments, June 2026 — account details redacted

Actual screenshots of payments received. Sensitive account information redacted.

Path 1 · Solo, several clients at once
$15,000+
in client payments to Corey (Coda Outbound), running several client campaigns solo on this exact system
Corey's succeeded Stripe client payments, USD and CAD More of Corey's succeeded Stripe client payments, USD and CAD

Actual Stripe payments, every one succeeded. USD and CAD combined, not converted.

Path 2 · Build the agency
$78,450
collected by SmartBound as a growing outbound business
SmartBound incoming ACH credits — $12,000, $19,500, $4,500, $3,000 SmartBound incoming ACH credits — $7,725, $18,000, $7,725, $6,000

Actual screenshots of deposits received. Sensitive account information redacted.

These are actual historical results from the instructors and SmartBound. They are not typical results or a guarantee of future earnings. Individual outcomes vary based on experience, effort, market, offer, and execution.

Who's teaching

We teach the model we run.

Kevin Hopp
SmartBound

Runs SmartBound's client campaigns and has advised dozens of companies on their cold-calling operations.

Oliver Johnson
SmartBound

Built his own fractional book from LinkedIn and runs live outbound for SmartBound clients today.

Corey Leon
Coda Outbound

Runs multiple client campaigns at once, solo, on the exact system taught in this program.

We'll show you our worst days as well as our best. A program that only shows its highlights is not preparing you for this work.

The system

Four tools, one operating system.

No engineering background required. To find leads, you cold call your own people using verified data — no scrapers, no gimmicks. Session one covers each tool and exactly why we use it, then you get a step-by-step recorded walkthrough to connect everything at your own pace.

The administrative work that consumes most independent callers — logging activity, chasing follow-ups, confirming meetings — is handled by the system. You do the selling; it does the remembering.

And your clients get a live portal — a page of their own where they can see calls, conversations, and meetings as they happen, without you writing a single report.

Core software starts around $188/month, plus usage-based data costs — every line item disclosed before you commit to any of it.

CloseThe CRM. Every lead, status, and next step in one place.$19/mo
TrellusThe dialer. Logs every call automatically as you work.$149/mo
ClaudeThe back office. Drafts follow-ups, maintains the CRM, confirms and reminds every booked meeting. You approve; it executes.from $20/mo
ProspeoLead data — verified emails and mobile numbers for the people you'll cold call.usage-based
Curriculum

Four weeks, built around the thing that matters most: getting paid.

One live 60-minute session per week with all three instructors, starting August 17. Every session is recorded and distributed the same day. Tool setup lives in recorded walkthroughs you follow at your own pace, so the live time stays on the high-value material.

Week 01
Aug 17

Build the business & get clients

We start where it counts — how you actually get someone to pay you. The fractional SDR path vs. the agency path, and everything it takes to land your first client.

  • Choosing your niche, building your offer, and pricing it so it sells
  • Finding buyers: LinkedIn social selling, outbound for your own business, and referrals
  • The sales conversation, the proposal, and closing your first pilot or retainer
Week 02
Aug 24

Build the outbound engine

Now the machine you deliver with. Your ICP, lists, data, and the tool stack — why each piece exists and how they fit together. The hands-on setup happens through recorded walkthroughs after the session.

  • ICP, list-building, and verified-only data — real emails and mobiles, nothing guessed
  • The stack explained: what each tool does and why, plus campaign setup
  • How the pieces connect into one system that runs itself
Week 03
Aug 31

Cold calling & booking meetings

The craft that pays the bills. Scripts, openers, objections, and the discipline that turns dials into booked meetings — taught with real call breakdowns, including our own.

  • Openers, discovery, and objection handling that earn the meeting
  • Real call breakdowns — hear what a call that books actually sounds like
  • Booking, confirming, and holding meetings so they don't fall through
Week 04
Sep 8

Deliver, report & scale

Keep the client, then grow. How you report results, communicate, and retain — and the decision every operator eventually faces: stay solo, or build toward an agency.

  • Client reporting, KPIs, and communication that keeps retainers renewing
  • SOPs and the daily routine that keep the whole thing running
  • Solo vs. hiring — the path from fractional SDR to your own outbound agency
Fit

If you can sell and you want to work for yourself, you're who we built this for.

This is for you if

  • You know how to cold call — or you've sold something for a living and you're not afraid of the phone
  • You want to work for yourself: your own clients, your own rates, your own schedule
  • You're willing to put in the hours and actually implement what you're shown
  • You want a clear path and a proven system, not a pile of theory

Probably not the fit if

  • You've never sold anything and don't want to be on the phone at all
  • You're looking for a done-for-you service rather than a business you run
  • You expect income to show up without doing the outbound
Cohort 1 · August 17

Tuition

$997

Reserve your seat with a $250 non-refundable deposit. The remaining $747 is charged automatically on August 3 — before the cohort begins. One-time; no subscription, and no upsell waiting at the end.

Reserve your seat — $250 deposit
  • 4Live 60-minute sessionswith all three instructors; recorded and distributed same-day
  • 1The client-acquisition playbookchoose your niche, build and price your offer, find buyers, and close your first pilot or retainer
  • 4The full stack, explained + recorded setup walkthroughsClose, Trellus, Claude, Prospeo — why each one, and how to connect it at your own pace
  • 8Ready-to-run operating proceduresfollow-up cadences, meeting confirmations, CRM hygiene, no-show recovery, the daily routine
  • 1Your client portala live page your clients check themselves — calls, conversations, meetings — no weekly reports to write
  • Open access to the salesos.club floorwork alongside other operators whenever you choose; attendance is never taken
FAQ

Straight answers.

Why is this $997 when comparable programs charge much more?
Because it is a different product. Higher-priced programs sell access — weekly 1:1 calls, direct message support. We sell a working system built across four live sessions. Many experienced salespeople don't need coaching they won't use; if you do want coaching, we'll tell you plainly that this isn't it.
Do I need a technical background?
No. The live sessions teach you what each tool does and why — then you follow step-by-step recorded walkthroughs to connect everything at your own pace. The genuinely technical work is what the system itself handles once it's set up. If you can install an app and follow instructions, you're fine.
Do I need cold-calling experience?
No — but it helps. The real requirement is that you can sell and you're comfortable on the phone; a background in sales matters more than a specific title. If you've never sold anything and don't want to be on the phone at all, this isn't the fit. Otherwise, come as you are — we start from choosing your niche.
What does the business cost to operate afterward?
Core software starts around $188/month — Close, Trellus, and Claude. Lead data (Prospeo) is on top of that and scales with your market; we teach you to size that spend before committing to it. Every cost is disclosed early in the program.
What income should I expect?
We won't promise you a number, and you should be wary of any program that does — your results depend on your market, your rates, and your execution. That said: $15–20k/month is very attainable as a solo fractional SDR, and it's in the range the instructors earn running this exact model. The agency path can go well beyond that. Those are our results, not a guarantee of yours. We work through how to price your own engagements using real examples.
What if I can't attend a session live?
Recordings are distributed the same day. Live attendance is more valuable — your own calls and questions can be worked on directly — but you will not fall behind.
What happens when the program ends?
Everything remains yours: the system, the procedures, the recordings, and access to the sales floor. There is no subscription and no follow-on offer. The program's purpose is a business that runs without us.

The skill is already yours. Four weeks turns it into your own business.

Cohort 1 begins August 17. Twenty-five seats, then a wait list. $250 holds your place.

Reserve a seat